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13 Myths About Google AdWords: Busted

Posted by Monica Rodriguez

Apr 27, 2015 1:34:54 PM

It's tough enough mastering Google AdWords without being fed a line by people on the internet who aren't quite sure what they're talking about. Here are 13 myths about Google AdWords that it's time to chuck in the trash:

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The Good, the Bad and the Ugly of Wordpress Templates

Posted by Monica Rodriguez

Apr 22, 2015 4:41:00 PM

Sometimes navigating through the templates available for Wordpress can be confusing. Here are some good, bad and ugly ideas to help you select, customize, and construct your Wordpress template:

The Good

Simplicity Works

It's a good idea not to be too ambitious in your Wordpress template. This goes for everything from trying to fit too much on your main page to using showy "features" the likes of which dominated dialup-era websites.

Test Drives

Inviting a handful of colleagues to testdrive your site before you go live isn't a bad idea. Can they find everything they're looking for? Is the theme attractive? Get some feedback, adjust, and perfect your site's visual presentation.

The Bad

Free Templates

What's wrong with free templates? Nothing, really. The issue is that it's a bit like using Times New Roman for everything. The issue is just that the free templates make your website look like you went with a free template.

Way Too Subtle

Some designers love to make things visually streamlined. Remember Ello? Making a website visually simple isn't the point. Streamlining the experience of reading and navigating a website is what counts. Making it easy on the eyes is great, but form needs to follow function.

The Ugly

Flashy Templates and Gimmicky Themes

If free templates are the Times New Roman of Wordpress, then flashy, complicated themes are the Comics Sans. Your template is there to call attention to the template, not to itself. Likewise, you don't need to have a medieval sword embedded at the top of every page. Again, let your content, not your theme, take the spotlight.

Creating a website that looks good without taking the attention away from the content doesn't have to be a pain. A good premium theme or a custom template can make your website easy to navigate, easy to read, and easy on the eyes.



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5 Things You Didn't Know You Could Do With Google AdWords

Posted by Monica Rodriguez

Apr 20, 2015 10:21:42 AM

In the age of digital marketing, using Google AdWords seems confusing and extremely advanced. However, knowing which tools to use can make the difference between a lost expense and large new customer acquisition rates. Take advantage of the following AdWords features for improving your digital marketing campaigns.

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Why You Should Use WordPress For Your Small Business Website

Posted by Monica Rodriguez

Apr 1, 2015 12:43:00 PM

WordPress is the world’s most popular content management system by far. It’s used by almost a quarter of all the websites in the world. That’s over 8 times as many as its closest competitor.

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Top 7 Google Adwords Life Hacks

Posted by Monica Rodriguez

Mar 25, 2015 12:34:18 PM

To increase traffic to our website, we use a variety of Google Adword methods. It has taken years to develop these different variables and methods for generating the most traffic, but we have found these to be the top seven Google Adwords life hacks we can share that makes it far easier to not only bring in traffic to a website, but to do it with the least expensive possible.

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Financial Management Is Important To Your Growing Business

Posted by Monica Rodriguez

Mar 18, 2015 12:12:00 PM

Web development is all about bringing clients into the front door. Getting clients in is extremely important, but if the finances of a small business are bleeding the life out of a company, getting the clients in is a futile effort. Financial management directly impacts the gain, maintenance, and loss of clients. The wide reaching effects of poor money management can be devastating. Financial management problems reverberate through company morale and client satisfaction like a pebble thrown in a pond. There are a few tips to help a small business empower itself to make the most of both its growth potential and maintenance of its clients.

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6 Money Making Questions To Ask Potential Clients

Posted by Monica Rodriguez

Mar 16, 2015 2:24:00 PM

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Warning: WP Slimstat May Put your Wordpress Site in Danger

Posted by Monica Rodriguez

Mar 9, 2015 9:50:58 AM

Image source

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7 Tips First Time Business Owners Need

Posted by Monica Rodriguez

Mar 2, 2015 11:50:35 AM

Congratulations! You’ve started your own small business for the first time. It’s a brave accomplishment in this lagging economy to try your hand in the marketplace at all. Maybe it’s a sole proprietorship with just you at the helm, or maybe you have an actual store front with a few trusted employees. Either way there are some key tips you need to keep in mind when you start any small business enterprise.

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The 6 Best Pieces of Winning Advice for New Small Business Owners

Posted by Monica Rodriguez

Feb 25, 2015 12:31:48 PM

If you’ve just started a new small business or have an amazing product or service and want to start a business, you may be looking for some guidance from the experts. We’ve compiled a list of the best pieces of advice for small business owners who are driven to success, including some from people who have already done it.

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