If you’re a savvy businessperson, you already know that quality content is what drives readers to click on your blogs and websites. After spending months, even years filling your site with valuable content, you want to do everything you can to get the most mileage from it. An ideal way to accomplish this is to repurpose your content so it continues to offer value to your readers.
Update to breathe new life. Instead of republishing your old content as is, add an element of newness to it by adding in new information. If the content is already well-written, it only takes a few minutes to add fresh ideas and update outdated information. Also, if you have two related posts, you can blend them together to turn the content into a more in-depth piece.