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Digital Marketing Tools To Make Your Life Easier

Posted by Brook Alcock

Aug 8, 2015 9:00:00 AM

Are you a marketing professional, business owner or maybe you fall somewhere in between. In today's world its possible you wear many hats, manage a slew of different projects, online marketing campaigns, social media accounts, email marketing campaigns, etc. (Did you tweet yet today?  Respond to all those blog comments? Remember your 3pm meeting? And how’s your Klout score coming along?) It can be overwhelming at times. Thank goodness there are awesome tools that can make your job easier. Oh, you’re wondering what tools I’m talking about?

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Topics: news, Digital marketing

Is Your Marketing Becoming Obsolete?

Posted by Brook Alcock

Jul 28, 2015 12:55:00 PM

Consumers in the modern world are tired of having marketing messages shoved in their faces at every turn. They want to explore their options, research potential solutions, get feedback from peers and family, then when they are ready; contact you to discuss your offering in more detail. Ready to have your traditional marketing flipped on its head? 

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Are Your Ready For Generation C?

Posted by Brook Alcock

Jul 21, 2015 10:00:24 AM

Baby Boomers, Generation X, Millennials…all these generations are characterized by one thing, their age group. Now meet Generation C, the first generation to be identified by lifestyle. In case you were wondering the C stands for connected. Connected by what; laptops, tablets, smartphones, apps, social media, smart watches and more! 

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Topics: customer-service, Marketing & Social Media

"Split Test" and What it Means for Your Website

Posted by Monica Rodriguez

Jul 8, 2015 9:00:00 AM

When making decisions about the overall content and look of your website, the perfect combination of details never comes together over night. One way clever marketers can evaluate the effectiveness of their site's appearance is to use what is known as a "split test." Instead of simply guessing which color, font, image, or description makes the best impression, Google Analytics tracks your audience's reaction to subtle design changes. A split test provides valuable data on which version of your website sells the most products, generates the most downloads, or attracts the most attention. In short, it's a surefire way to determine whether modification to your site will result in positive conversion for your business.

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Buyer Personas 101: What They Are and Why They Matter to Marketers

Posted by Monica Rodriguez

Jul 1, 2015 3:23:00 PM

Buyer personas are growing more common as a way for companies to make marketing decisions and use targeted ads, but many business owners do not know what personas are or how they can be used.

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Topics: Marketing & Social Media, inbound marketing

Refresh Your Online Marketing with these 5 Simple Tips

Posted by Brook Alcock

Jun 29, 2015 3:54:00 PM

 

Google supports a shocking 3.5 Billion searches everyday! Staying relevant in the 21st century means a having an online presence via a website, social media, blogs, and even review sites like yelp! If you’re not partaking in online marketing you are already falling behind your competitors, even at the local level. But what if you already have an online presence, how do you know if your online marketing is effective? Here are some tips to help you improve.

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Topics: blogging, inbound marketing

7 Exciting Developments In Pay Per Click

Posted by Brook Alcock

Jun 23, 2015 4:44:00 PM

Pay per click is becoming more interesting every day – here are the most exciting trends currently on the move!

1. Better Semantic Search Tools: Semantic searches are growing from a niche to the norm in PPC strategies. Semantic searches value user sentiment that traditional keyword strategies could not grasp. Using these tools requires a new understanding of how PPC is evolving, and a more defined knowledge of what your company's buyer personas are typing into their search bar.

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Seven Small Changes That Make a BIG Difference to Your Website Visitors

Posted by Monica Rodriguez

Jun 8, 2015 12:52:00 PM

You might not need a total redesign from the ground up in order to improve your website. Here are seven simple changes that make a world of difference.

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5 Things You Probably Didn't Know About WordPress

Posted by Monica Rodriguez

Jun 3, 2015 2:52:15 PM

WordPress is one of the most popular and highly recommended Content Management Systems online. What started out as a blogging platform, is now one of the most dynamic and user friendly ways to run a website for companies of every size. Because it's a versatile platform, we find there are a lot of options that people just don't know about. 

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5 Common Mistakes Companies Make w/ Google Adwords

Posted by Monica Rodriguez

May 26, 2015 3:45:57 PM

Used the right way, Google Ad Words can boost traffic and raise your conversion rate. If you are getting the  right ad in front of the right customer at the right time, you’ll see consistent results. Setting up all those “rights” takes some time, effort and tweaking – and you’ll need to avoid these common Ad Words errors, too:

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