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3 Shocking Reasons Your Online Marketing Strategy Is Failing

Posted by Monica Rodriguez

Oct 23, 2014 10:12:40 AM

Too Much Self-Promotion, Not Enough Relationship Building

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Many online marketers make the mistake of thinking that the majority of their online marketing efforts should be focused on promoting their product or service. However, this is not the case. When you are implementing an effective online marketing strategy, you must remember that it’s all about your audience, not about you.

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Top 5 Proven Tips on Effective Corporate Blogging

Posted by Monica Rodriguez

Oct 15, 2014 10:39:00 AM

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Did you know that 77% of consumers today read blogs?

If your company isn’t creating custom content, you’re missing out on chances to connect with your future customers. 42% of organizations have gained customer through blogging, making it a crucial part of an inbound marketing strategy. IB2B organizations can benefit significantly from a sound corporate blogging strategy. Here’s how to ensure your content marketing is on-point:

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Topics: blogging

5 Ways Responsive Web Design Can Benefit Your Business

Posted by Monica Rodriguez

Oct 10, 2014 2:02:00 PM

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Does your website have a responsive web design? If not, you’re losing money.

As we come to rely on smartphones, tablets, and mobiles to perform our browsing and shopping tasks online more and more, one thing is becoming clear for businesses: having an intuitive website that renders perfectly across all devices and platforms is extremely important.

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Topics: wordpress

How To Take Control Of Your Social Media Marketing Campaign

Posted by Monica Rodriguez

Oct 8, 2014 12:40:00 PM

 

So you're finally ready to begin your online marketing efforts. You have hashed out your strategy and identified your target audience. When it's time to start engaging with your audience, there are a few things you will need to keep in mind.

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Topics: social-media

How Well You Know Your Business Defines Your Traffic

Posted by Monica Rodriguez

Sep 29, 2014 10:12:00 AM

Websites are nothing more than an attraction that people visit and engage with. Business owners get frustrated with their website and are always battling to get traffic. Once they get the traffic they struggle to keep and engage their audience.

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Getting Your Small Business Started on Social Media

Posted by Monica Rodriguez

Sep 25, 2014 11:32:00 AM

We, as business owners, must thoroughly integrate ourselves into social media platforms in order to maintain strong relations with consumers in modernity. Business owners need to create a social media presence on at least the top three social media platforms: Facebook, Twitter, and LinkedIn. Let’s take a look at how your business can quickly create or update social media profiles.

Facebook

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Topics: blogging, social-media

A Simple Way To Skyrocket Your Sales With Online Marketing

Posted by Monica Rodriguez

Sep 15, 2014 11:52:00 AM

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3 Smart Locations for Popular Call to Action Buttons

Posted by Monica Rodriguez

Sep 12, 2014 12:46:00 PM

If you want to inspire your customers to contact your company, purchase a product or learn more information, you must utilize engaging call to action buttons. In addition, it's important to place the buttons in the right locations for instant access. Placing the buttons in intuitive areas pushes your clients to take immediate action, netting you increased leads and sales just from this subtle improvement.  

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7 Shocking Mistakes Killing Your Conversions

Posted by Monica Rodriguez

Sep 10, 2014 3:12:00 PM

Most small business owners have a goal that they want visitors to accomplish on their website, whether it’s purchasing a product or signing up for a newsletter. However, as we talk with small business owners, they tell us that they have trouble getting these conversions. After examining numerous websites, our team has identified seven common mistakes that stop conversions in their tracks.

The Conversion Goal Isn’t Prominent

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Inbound Marketing Vs. Outbound Marketing [Infographic]

Posted by Monica Rodriguez

Sep 3, 2014 1:02:00 PM

Why try to buy your way in when consumers aren't even paying attention?

Check out this infographic to see why more and more people are changing their marketing strategies to an inbound approach.

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