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Posted by Monica Rodriguez

Oct 30, 2014 11:35:56 AM

Nothing turns buyers off more than visiting a business and being pounced on by hungry salespeople trying to bully them into buying their products. Times have changed, my friend. No longer are customers responsive to the in-you-face marketing tactics of yesteryear, they prefer a gentler approach, which is why lead nurturing is so valuable.

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How To Re-purpose Content And Get the Most Mileage From Your Website

Posted by Monica Rodriguez

Oct 29, 2014 10:00:00 AM

If you’re a savvy businessperson, you already know that quality content is what drives readers to click on your blogs and websites. After spending months, even years filling your site with valuable content, you want to do everything you can to get the most mileage from it. An ideal way to accomplish this is to repurpose your content so it continues to offer value to your readers. 

Update to breathe new life. Instead of republishing your old content as is, add an element of newness to it by adding in new information. If the content is already well-written, it only takes a few minutes to add fresh ideas and update outdated information. Also, if you have two related posts, you can blend them together to turn the content into a more in-depth piece. 

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Topics: content

How Inbound Marketing Generates Sales For Small Businesses

Posted by Monica Rodriguez

Oct 27, 2014 11:41:35 AM

Anyone in charge of a small business should make use of inbound marketing efforts in their quest to find new customers. Inbound marketing pulls in customers while outbound marketing methods push products and services onto audiences that might not even be interested. Simply put, inbound marketing is a subtle and friendly way to make inroads with the people who are most interested in the small business's products or services.

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3 Shocking Reasons Your Online Marketing Strategy Is Failing

Posted by Monica Rodriguez

Oct 23, 2014 10:12:40 AM

Too Much Self-Promotion, Not Enough Relationship Building

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Many online marketers make the mistake of thinking that the majority of their online marketing efforts should be focused on promoting their product or service. However, this is not the case. When you are implementing an effective online marketing strategy, you must remember that it’s all about your audience, not about you.

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Top 5 Proven Tips on Effective Corporate Blogging

Posted by Monica Rodriguez

Oct 15, 2014 10:39:00 AM

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Did you know that 77% of consumers today read blogs?

If your company isn’t creating custom content, you’re missing out on chances to connect with your future customers. 42% of organizations have gained customer through blogging, making it a crucial part of an inbound marketing strategy. IB2B organizations can benefit significantly from a sound corporate blogging strategy. Here’s how to ensure your content marketing is on-point:

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Topics: blogging

5 Ways Responsive Web Design Can Benefit Your Business

Posted by Monica Rodriguez

Oct 10, 2014 2:02:00 PM

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Does your website have a responsive web design? If not, you’re losing money.

As we come to rely on smartphones, tablets, and mobiles to perform our browsing and shopping tasks online more and more, one thing is becoming clear for businesses: having an intuitive website that renders perfectly across all devices and platforms is extremely important.

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Topics: wordpress

How To Take Control Of Your Social Media Marketing Campaign

Posted by Monica Rodriguez

Oct 8, 2014 12:40:00 PM

 

So you're finally ready to begin your online marketing efforts. You have hashed out your strategy and identified your target audience. When it's time to start engaging with your audience, there are a few things you will need to keep in mind.

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Topics: social-media

How Well You Know Your Business Defines Your Traffic

Posted by Monica Rodriguez

Sep 29, 2014 10:12:00 AM

Websites are nothing more than an attraction that people visit and engage with. Business owners get frustrated with their website and are always battling to get traffic. Once they get the traffic they struggle to keep and engage their audience.

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Getting Your Small Business Started on Social Media

Posted by Monica Rodriguez

Sep 25, 2014 11:32:00 AM

We, as business owners, must thoroughly integrate ourselves into social media platforms in order to maintain strong relations with consumers in modernity. Business owners need to create a social media presence on at least the top three social media platforms: Facebook, Twitter, and LinkedIn. Let’s take a look at how your business can quickly create or update social media profiles.

Facebook

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Topics: blogging, social-media

A Simple Way To Skyrocket Your Sales With Online Marketing

Posted by Monica Rodriguez

Sep 15, 2014 11:52:00 AM

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