Insites: MosierData's Web Design & Marketing Blog

How Social Networks Drive Sales Online and Offline

Posted by Monica Rodriguez

Nov 26, 2014 9:00:00 AM

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Social networks are part of a force that has helped customers offer their opinions on various products, services, and businesses to a much larger audience at much faster speeds than were ever possible with traditional word-of-mouth advertising. There are three barriers that were present with traditional word-of-mouth advertising that have been greatly diminished or completely eliminated by social networks.

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The Pros and Cons of Inbound Marketing

Posted by Monica Rodriguez

Nov 24, 2014 10:16:14 AM

If you have a limited advertising budget, you may want to consider focusing on inbound rather than outbound marketing. Following are the pros and cons of this form of advertising as well as a heads-up on what to expect from a successful inbound marketing campaign.

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How to Make the Most of Mobile Inbound Marketing

Posted by Monica Rodriguez

Nov 19, 2014 11:20:00 AM

Tens of millions of people use a mobile device to access the internet and that number is growing exponentially every single day. In fact, Google is even predicting that mobile phone searches will soon be more commonplace than desktop ones.

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Topics: mobile

MosierData Raffles Of A Guitar To Support Toys For Tots

Posted by Monica Rodriguez

Nov 17, 2014 7:30:00 AM

With the support from our community and neighbors, we successfully kicked off our holiday toy drive to benefit the Marine's Toys For Tots Foundation last Friday night. 

From the Marine Corps website, “The primary goal of the Toys For Tots campaign is to deliver, through a shiny new toy at Christmas, a message of hope to needy youngsters that will motivate them grow into responsible, productive citizens and community leaders”... with the generosity of those around us more children can benefit from this campaign.

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Build Your Business By Increasing Your Web-Presence

Posted by Monica Rodriguez

Nov 14, 2014 4:18:27 PM

Inbound marketing is a force not to be ignored. Inbound marketing offers companies an opportunity to increase web traffic, customer acquisition, and a great return on investment. Inbound marketing takes advantage of those people who are already searching for a product and puts your name in front of them.

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Regular Content Updates Keep Your Business Website Fresh

Posted by Monica Rodriguez

Nov 12, 2014 2:33:35 PM

Marketing gets complicated. We understand that you get overwhelmed, trying to stay up with the newest marketing techniques. One way you can keep your business vibrant is to publish regular, unique content on your site that drives traffic organically to the products or services you have to sell.

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The Three Basics of Inbound Marketing

Posted by Monica Rodriguez

Nov 10, 2014 9:58:36 AM

To understand why inbound marketing is so effective, it is important to know a bit about how it works. Following are the three basics of inbound marketing. (Inbound Marketing Vs. Outbound Marketing)

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MosierData Is An Official Lakeland Toys For Tots Drop Off Location

Posted by Monica Rodriguez

Nov 6, 2014 2:21:00 PM

MosierData is excited to announce that we will be kicking off our holiday toy drive to benefit the Marine Toys for Tots Foundation tomorrow night at Lakeland's 1st Friday celebration. Through this partnership, children in need will receive gifts to unwrap on Christmas morning.

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Selling The Experience Not The Data

Posted by Monica Rodriguez

Nov 5, 2014 9:00:00 AM

One of the worst mistakes that you can make in marketing: focusing on the details.

What you need to focus on in marketing is emotion, experience, feeling. Even when the statistics are on your side, you focus on feeling, not fact. You sell health food by showing strong, healthy people of all ages running through the park. You could show the math, you can talk about carbs and trans fats and whole grain, but what you're really selling is not a healthier food, what you're selling is the ability to run through the park without getting winded after thirty seconds.

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Better Business Tip:Speak So Your Prospects Will Listen

Posted by Monica Rodriguez

Nov 3, 2014 11:42:04 AM

An old hypnotist trick: when developing a rapport, adjust the tone of your voice slightly towards your subject's. Some hypnotists take it further, copying body language and other cues. This can help to make the subject comfortable and more suggestible.

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