Insites: MosierData's Web Design & Marketing Blog

What Is The Future Of PPC and SEO

Posted by Monica Rodriguez

Dec 19, 2014 2:30:00 PM

Search engine optimization (SEO) and pay per click (PPC) have rapidly developed over the past decade. Many wonder what is in store for the future. SEO has become increasingly important over time and its fate will be intertwined with the dynamics of search algorithms. As search engines do more to educate both clients and their web developers about best practices, the industry could possibly shrink. As SEO is simplified, there is the chance that it will require less strategy yet it will never be completely eliminated.

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4 Reasons Google AdWords Can Stop Your Marketing Frustration

Posted by Monica Rodriguez

Dec 17, 2014 11:22:12 AM

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If you're a small business owner who employs few to no employees except yourself, running a marketing campaign can be intimidating. And when you throw online marketing into the mix, with acronyms like PPC and SEO, your first instinct may be to bury your head in the sand and hide from technology. We're here to tell you, though, that you can market successfully online with pay-per-click advertising and, specifically, Google AdWords. Here's why:

1. You can target your specific location. 

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Calculating the Actual Cost-Per-Click for Google Adwords

Posted by Monica Rodriguez

Dec 15, 2014 12:21:00 PM

The cost for Google Adwords comes from a formula based on three things, 1) the maximum amount of a bid for an ad in comparison with other bidders; 2) the ad's quality score, and; 3) the ad rank. Advertisers maximize exposure and minimize cost by understanding the dynamics of how the Google Adwords rate is calculated and what steps to take to improve the results for ad campaigns.

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First Friday Tablet Raffle To Benefit Toys For Tots

Posted by Jim Mosier

Dec 12, 2014 1:54:22 PM

With the support from our community and neighbors, we have had GREAT success this holiday season with our toy drive to benefit the Marine's Toys For Tots Foundation. We're pretty sure that we not only met our goal of 250 toys, but exceed it as well!

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Topics: charity

How To Measure Engagement with ShareThis

Posted by Monica Rodriguez

Dec 10, 2014 9:46:00 AM

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Using ShareThis social media buttons is a fast and simple way to start to measure engagement on your company website and blog. 

What Is ShareThis? 

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Why Your Business Needs A Blog

Posted by Monica Rodriguez

Dec 5, 2014 11:18:01 AM

A blogs is one of the most effective tools to attract potential buyers to your business site. In simple terms, it’s a website or web page that is regularly updated with such content as articles, videos and infographics. Blogs have evolved from more than just an avenue for people to rant and share their opinions. Businesses are now leveraging the power of this platform to catapult their inbound marketing campaigns and boost profitability.

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7 Tips To Improve Your Website With WordPress

Posted by Monica Rodriguez

Dec 3, 2014 1:17:54 PM

With its ability to customize the design and extend functionality, WordPress makes it easy to improve your web design.

Here are 7 ways you can improve your website with Word Press

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Why Your Website Is More Important Than Your Business Card

Posted by Monica Rodriguez

Dec 1, 2014 9:43:00 AM

Gone are the days when entrepreneurs would market their businesses and network using business cards. Innovations in digital technology have made it possible for businesses to have websites. This has greatly helped them to grow and reach out to target audience more efficiently. Here are supreme reasons why your website is more important than your business card.

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How Social Networks Like Facebook And Twitter Drive Sales

Posted by Monica Rodriguez

Nov 26, 2014 9:00:00 AM

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Social networks are part of a force that has helped customers offer their opinions on various products, services, and businesses to a much larger audience at much faster speeds than were ever possible with traditional word-of-mouth advertising. There are three barriers that were present with traditional word-of-mouth advertising that have been greatly diminished or completely eliminated by social networks.

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The Pros and Cons of Inbound Marketing

Posted by Monica Rodriguez

Nov 24, 2014 10:16:14 AM

If you have a limited advertising budget, you may want to consider focusing on inbound rather than outbound marketing. Following are the pros and cons of this form of advertising as well as a heads-up on what to expect from a successful inbound marketing campaign.

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