Insites: MosierData's Web Design & Marketing Blog

Buyer Personas 101: What They Are and Why They Matter to Marketers

Posted by Monica Rodriguez

Jul 1, 2015 3:23:00 PM

Buyer personas are growing more common as a way for companies to make marketing decisions and use targeted ads, but many business owners do not know what personas are or how they can be used.

Read More

Topics: Marketing & Social Media, inbound marketing

Refresh Your Online Marketing with these 5 Simple Tips

Posted by Brook Alcock

Jun 29, 2015 3:54:00 PM

 

Google supports a shocking 3.5 Billion searches everyday! Staying relevant in the 21st century means a having an online presence via a website, social media, blogs, and even review sites like yelp! If you’re not partaking in online marketing you are already falling behind your competitors, even at the local level. But what if you already have an online presence, how do you know if your online marketing is effective? Here are some tips to help you improve.

Read More

Topics: blogging, inbound marketing

7 Exciting Developments In Pay Per Click

Posted by Brook Alcock

Jun 23, 2015 4:44:00 PM

Pay per click is becoming more interesting every day – here are the most exciting trends currently on the move!

1. Better Semantic Search Tools: Semantic searches are growing from a niche to the norm in PPC strategies. Semantic searches value user sentiment that traditional keyword strategies could not grasp. Using these tools requires a new understanding of how PPC is evolving, and a more defined knowledge of what your company's buyer personas are typing into their search bar.

Read More

Seven Small Changes That Make a BIG Difference to Your Website Visitors

Posted by Monica Rodriguez

Jun 8, 2015 12:52:00 PM

You might not need a total redesign from the ground up in order to improve your website. Here are seven simple changes that make a world of difference.

Read More

5 Things You Probably Didn't Know About WordPress

Posted by Monica Rodriguez

Jun 3, 2015 2:52:15 PM

WordPress is one of the most popular and highly recommended Content Management Systems online. What started out as a blogging platform, is now one of the most dynamic and user friendly ways to run a website for companies of every size. Because it's a versatile platform, we find there are a lot of options that people just don't know about. 

Read More

5 Common Mistakes Companies Make w/ Google Adwords

Posted by Monica Rodriguez

May 26, 2015 3:45:57 PM

Used the right way, Google Ad Words can boost traffic and raise your conversion rate. If you are getting the  right ad in front of the right customer at the right time, you’ll see consistent results. Setting up all those “rights” takes some time, effort and tweaking – and you’ll need to avoid these common Ad Words errors, too:

Read More

5 Online Tools for Improving Business Efficiency

Posted by Monica Rodriguez

May 20, 2015 2:55:54 PM

Small businesses rely upon many self-service and easy-to-use tools throughout the course of business. However, more businesses want to evolve and move into the digital marketplace without risking loss of efficiency or exponential costs for mass-marketing agencies. In order to help your small business become more efficient, we recommend the use of the following budget-friendly tools. Each tool was chosen due to its ease-of-use, accessibility, and ability to impact your business in a positive manner.

Read More

Top 5 Digital Channels for Small Business Advertising

Posted by Monica Rodriguez

May 13, 2015 12:25:42 PM

Selecting the best digital channel for your advertisements will be the greatest choice in your digital marketing strategy. Depending on how you plan to reach customers, choose of one of these top digital marketing channels for increasing new customer acquisition rates.

Read More

The Internet of 2025

Posted by Monica Rodriguez

May 8, 2015 11:13:17 AM

Sometimes predictions disappoint, but sometimes reality meets, or even surpasses, the most far-flung predictions for the future. When Isaac Asimov suggested that people would one day have their own pocket-sized devices allowing them to read every book ever published, communicate with one another across thousands of miles in a split second, and even track their location, it sounded crazy, and now we take the iPhone and Kindle for granted.

Read More

13 Myths About Google AdWords: Busted

Posted by Monica Rodriguez

Apr 27, 2015 1:34:54 PM

It's tough enough mastering Google AdWords without being fed a line by people on the internet who aren't quite sure what they're talking about. Here are 13 myths about Google AdWords that it's time to chuck in the trash:

Read More
Free 10-Step Redesign Checklist

Get Updates In Your Inbox!

Posts by Topic

see all

Follow Us