Insites: MosierData's Web Design & Marketing Blog

The Worst Advice Ever for Marketing A Small Business

Posted by Monica Rodriguez

Aug 27, 2014 11:14:08 AM

We have all seen plenty of advice online about how to market a business via the internet. While the advice comes from a wide range of sources, it all falls under the same three categories: Good, useless and downright harmful. However, there is one piece of advice that can perhaps be categorized as the worst advice ever and that is this: Just do it.

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A Craft Beer Drinker's Guide: Generate More Leads For Your Small Business

Posted by Monica Rodriguez

Aug 26, 2014 1:38:00 PM

Sure you want to generate more leads. Can you do it while sipping your favorite micro-brew? Perhaps you can. After all, there’s a lot to be said about how craft beers have carved out a huge niche in the beer drinking market. They didn’t do it by spending tons of money sponsoring race cars or sporting events. They didn’t do it by using Clydesdale's or purchasing Super Bowl advertising. They did it by knowing their audience and creating products their target audience would love. They crafted more than beer. They crafted marketing strategies we all can learn from.

Don’t Buy the Hog if You Just Want the Bacon

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Jim Mosier Accepts ALS Ice Bucket Challenge

Posted by Monica Rodriguez

Aug 19, 2014 3:53:00 PM

What do you do when someone calls you out in the ALS Ice Bucket Challenge?  You have the choice of either:

1) Donating $100 to the ALS Association, or

2) Dumping a bucket of ice-cold water on your head.

Or, in Jim Mosier's case, both.  Called out by a good friend on Facebook, Jim initially tried to get out of it by just making the donation, but his staff had different plans for him.

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Topics: charity

Beware:New Dangerous Android Malware That Can Do Anything It Wants

Posted by Monica Rodriguez

Aug 18, 2014 11:31:57 AM

There is a new piece of malware making the rounds that specifically attacks Android devices. So far, it has been detected on over half a million devices in the U.S., Russia and Europe. The program is incredibly dangerous and takes advantage of unsuspecting users of social networking websites and SMS. It was first discovered by Group-IB, a Russian security organization.

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Twerk Your Business Blog By Using Google Trends

Posted by Monica Rodriguez

Aug 14, 2014 3:16:19 PM

Miley Cyrus transformed from our favorite teen pop princess into America’s infamous twerking sensation that had social media and Google searches on fire. Some may argue in Miley’s case that change can be good or bad, but when it comes to twerking your blog and staying up-to-date and relevant with enticing content, change is essential.

Optimizing your blog content for search engines is an easy (and free) way to market your brand. Including relevant key terms in your content will increase your chances of showing up in searches on Google. And where do most people go to look for tips, advice, answers and services? Google. 

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WordPress 3.9.2 Security Release: Update Is Strongy Encouraged

Posted by Monica Rodriguez

Aug 12, 2014 10:57:00 AM

WordPress 3.9.2 is now available. This important security release is for all previous versions and it is recommended that you to update your sites immediately.

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What To Know About Running An Inbound Marketing Campaign On Your Own

Posted by Monica Rodriguez

Aug 11, 2014 4:41:00 PM

If you’re reading this, there’s a good chance you’re already thinking or already have started on your way on an inbound marketing strategy. That's great! However, before you get started on anything related to your inbound strategy, there are some key points to keep in mind so you start with the correct frame of mind. An inbound marketing campaign that helps you reach your business goals is the smartest action to take as a small business owner.

When running an inbound marketing campaign, the first thing to think about is what you plan to offer. Whether you publish an eBook or several blog posts, get to know your viewing audience and write solely for these viewers. Your eBook and blog posts serve to make your content available to prospective customers. 

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Difficulties Of Running A Small Business Without A Plan

Posted by Monica Rodriguez

Jul 31, 2014 10:15:01 AM

A small business without a business plan will face several hurdles. One of the glaring disadvantages of proceeding without a business plan is the fact that it will prevent the small business from obtaining venture capital. Most small businesses struggle with start up costs like rent for operating space, the cost of materials for products, employee wages and much more. This means that the majority of small businesses must approach venture capitalists or a bank for venture capital or a loan.

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7 Things Your Small Business Should Know About Outbound Marketing

Posted by Monica Rodriguez

Jul 22, 2014 2:45:36 PM

Outbound marketing is one of the least effective ways to up your customer base for your small business or services. Outbound marketing essentially is a company casting a large net, without parameters customize for their customers, and hoping to pull very few towards them. There are 7 things you should know about why outbound marketing is not an effective way to draw in customers

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Why We Love Social Media Platforms (And So Should You)

Posted by Monica Rodriguez

Jul 18, 2014 11:23:00 AM

Consumers are currently bombarded by ads on a daily basis. As a result of the onslaught, they are accustomed to ignoring emails, cold calls, banner ads, video spots, online pop-ups, and other forms of outbound marketing.

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