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5 Common Mistakes Companies Make w/ Google Adwords

Posted by Monica Rodriguez

May 26, 2015 3:45:57 PM

Used the right way, Google Ad Words can boost traffic and raise your conversion rate. If you are getting the  right ad in front of the right customer at the right time, you’ll see consistent results. Setting up all those “rights” takes some time, effort and tweaking – and you’ll need to avoid these common Ad Words errors, too:

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5 Online Tools for Improving Business Efficiency

Posted by Monica Rodriguez

May 20, 2015 2:55:54 PM

Small businesses rely upon many self-service and easy-to-use tools throughout the course of business. However, more businesses want to evolve and move into the digital marketplace without risking loss of efficiency or exponential costs for mass-marketing agencies. In order to help your small business become more efficient, we recommend the use of the following budget-friendly tools. Each tool was chosen due to its ease-of-use, accessibility, and ability to impact your business in a positive manner.

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Top 5 Digital Channels for Small Business Advertising

Posted by Monica Rodriguez

May 13, 2015 12:25:42 PM

Selecting the best digital channel for your advertisements will be the greatest choice in your digital marketing strategy. Depending on how you plan to reach customers, choose of one of these top digital marketing channels for increasing new customer acquisition rates.

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The Internet of 2025

Posted by Monica Rodriguez

May 8, 2015 11:13:17 AM

Sometimes predictions disappoint, but sometimes reality meets, or even surpasses, the most far-flung predictions for the future. When Isaac Asimov suggested that people would one day have their own pocket-sized devices allowing them to read every book ever published, communicate with one another across thousands of miles in a split second, and even track their location, it sounded crazy, and now we take the iPhone and Kindle for granted.

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13 Myths About Google AdWords: Busted

Posted by Monica Rodriguez

Apr 27, 2015 1:34:54 PM

It's tough enough mastering Google AdWords without being fed a line by people on the internet who aren't quite sure what they're talking about. Here are 13 myths about Google AdWords that it's time to chuck in the trash:

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The Good, the Bad and the Ugly of Wordpress Templates

Posted by Monica Rodriguez

Apr 22, 2015 4:41:00 PM

Sometimes navigating through the templates available for Wordpress can be confusing. Here are some good, bad and ugly ideas to help you select, customize, and construct your Wordpress template:

The Good

Simplicity Works

It's a good idea not to be too ambitious in your Wordpress template. This goes for everything from trying to fit too much on your main page to using showy "features" the likes of which dominated dialup-era websites.

Test Drives

Inviting a handful of colleagues to testdrive your site before you go live isn't a bad idea. Can they find everything they're looking for? Is the theme attractive? Get some feedback, adjust, and perfect your site's visual presentation.

The Bad

Free Templates

What's wrong with free templates? Nothing, really. The issue is that it's a bit like using Times New Roman for everything. The issue is just that the free templates make your website look like you went with a free template.

Way Too Subtle

Some designers love to make things visually streamlined. Remember Ello? Making a website visually simple isn't the point. Streamlining the experience of reading and navigating a website is what counts. Making it easy on the eyes is great, but form needs to follow function.

The Ugly

Flashy Templates and Gimmicky Themes

If free templates are the Times New Roman of Wordpress, then flashy, complicated themes are the Comics Sans. Your template is there to call attention to the template, not to itself. Likewise, you don't need to have a medieval sword embedded at the top of every page. Again, let your content, not your theme, take the spotlight.

Creating a website that looks good without taking the attention away from the content doesn't have to be a pain. A good premium theme or a custom template can make your website easy to navigate, easy to read, and easy on the eyes.



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5 Things You Didn't Know You Could Do With Google AdWords

Posted by Monica Rodriguez

Apr 20, 2015 10:21:42 AM

In the age of digital marketing, using Google AdWords seems confusing and extremely advanced. However, knowing which tools to use can make the difference between a lost expense and large new customer acquisition rates. Take advantage of the following AdWords features for improving your digital marketing campaigns.

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Why You Should Use WordPress For Your Small Business Website

Posted by Monica Rodriguez

Apr 1, 2015 12:43:00 PM

WordPress is the world’s most popular content management system by far. It’s used by almost a quarter of all the websites in the world. That’s over 8 times as many as its closest competitor.

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Top 7 Google Adwords Life Hacks

Posted by Monica Rodriguez

Mar 25, 2015 12:34:18 PM

To increase traffic to our website, we use a variety of Google Adword methods. It has taken years to develop these different variables and methods for generating the most traffic, but we have found these to be the top seven Google Adwords life hacks we can share that makes it far easier to not only bring in traffic to a website, but to do it with the least expensive possible.

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Financial Management Is Important To Your Growing Business

Posted by Monica Rodriguez

Mar 18, 2015 12:12:00 PM

Web development is all about bringing clients into the front door. Getting clients in is extremely important, but if the finances of a small business are bleeding the life out of a company, getting the clients in is a futile effort. Financial management directly impacts the gain, maintenance, and loss of clients. The wide reaching effects of poor money management can be devastating. Financial management problems reverberate through company morale and client satisfaction like a pebble thrown in a pond. There are a few tips to help a small business empower itself to make the most of both its growth potential and maintenance of its clients.

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