We know how much work it takes to run a small business. We also understand why it can seem overwhelming to throw social marketing into the mix. However, social media is the only surefire way for any business owner to raise their company's visibility overnight. We all know that word of mouth is the most valuable free advertising; some small businesses, especially those in the service industry, rely on it almost entirely. Well, word-of-mouth referrals graduated to the next level: online reviews and recommendations. There are a few reasons to stick with social media and build new time management skills around it.